random notes — Baywood Dog Training

Professional summary

Strategic management professional with 16 years of experience, adept at leading diverse teams and pioneering effective volunteer mobilisation strategies that align with organisational goals and long term vision. Skilled in enhancing volunteer experiences through strategic recruitment, training, and management, fostering impactful campaigning. Committed to using extensive management expertise to inspire and empower volunteers, driving progressive change for millions of animals raised for food.

An organised, diligent and confident Management and Administration professional with 14 years’ business experience and a diverse skillset. With profound knowledge of administration, bookkeeping, staff management, HR operations, Health and Safety and office maintenance. A creative and energetic team player who sees every challenge as an opportunity to grow. Highly driven with exceptional interpersonal skills and a proven ability to calmly manage, prioritise and complete various tasks in a fast paced, ever changing and demanding work environments.

An organised, creative and enthusiastic digital marketing professional with experience in fundraising for non- profit organisations and a passion for animal welfare. A highly driven, natural collaborator with exceptional interpersonal skills and extensive knowledge of Facebook Ads Manager, email marketing tools and content management systems. Possessing a proven ability to build effective digital campaigns and email journeys that acquire new clients and retain and maintain existing relationships. Seeking to combine previous digital marketing experience and innovative fundraising skills in a way massively contributes to Blue Cross goals and positively impacts the lives of animals and the people who care for them.

An organised, creative and enthusiastic digital marketing professional with experience in creating email marketing strategy and delivery exceptional service to and fundraising for non- profit organisations. A highly driven, natural collaborator with exceptional interpersonal skills and extensive knowledge of Facebook Ads Manager, email marketing tools and content management systems. Possessing a proven ability to build effective digital campaigns and email journeys that acquire new clients and retain and maintain existing relationships. Seeking to combine previous digital marketing experience and innovative fundraising skills in a way that massively contributes to a charitable cause and positively impacts the world we live in.

Employment history

Temporary Campaign and Volunteer Manager ,

Mar 2023 - Sep 2023

Blue Cross Animal Hospital

Spearheaded the Blue Cross Month 2023 Campaign. Exceeded the fundraising target by 138% and achieved 100% retention rate of external volunteers.

An extremely varied role that requires excellent multitasking ability, strong organisational and analytical skills and exceptional written and verbal communication skills. Tasked with co-ordinating Blue Cross Month June 2023 alongside all regular administration duties.

· Pitched innovative ideas for new fundraising approaches that attracted new and excited existing Blue Cross supporters and donors.

· Collaborated with ‘Paws2Play’ to offer fundraising through online gaming & streaming.

· Created and promoted charity lotteries.

· Collaborated with businesses and a famous artist to offer desirable prizes.

· Planned and co-ordinated fundraising events including a dog show and summer fayre.

· Created on brand promotional posters and flyers for all fundraising activities.

· Created a social media promotion guide to help volunteers and Blue Cross staff raise money through their social media profiles.

· Managed a team of volunteers to organise and promote fundraising events.

KEY ACHIEVEMENTS:

· Exceeded the fundraising target for Blue Cross Month June 2023 by 133% by finding innovative ways to acquire supporters and donations.

· Pitched innovative ideas for new fundraising approaches that attracted new and excited existing Blue Cross supporters and donors.

· Collaborated with ‘Paws2Play’ to offer fundraising through online gaming & streaming.

· Created and promoted charity lotteries.

· Collaborated with businesses and a famous artist to offer desirable prizes.

· Planned and co-ordinated fundraising events including a dog show and summer fayre.

· Created on brand promotional posters and flyers for all fundraising activities.

· Created a social media promotion guide to help volunteers and Blue Cross staff raise money through their social media profiles.

· Managed a team of volunteers to organise and promote fundraising events.

• Recruited, trained & managed a team of 20 volunteers to assist with the campaign. • Developed strategies that effectively mobilised volunteers & utilised skills efficiently. • Analysed past data to develop & implement an effective volunteer training program. • Introduced digital tools to streamline volunteer management and communication. • Enhanced volunteer experience with regular feedback, support & recognition. • Enhanced inter-branch collaboration, optimising resource sharing & campaign impact. • Introduced innovative campaign strategies that significantly boosted supporter engagement. • Forged successful partnerships with businesses & councils to boost campaign reach. • Refined event logistics, ensuring seamless execution of multiple fundraising activities. The focus of the business was to help keep dogs out of rescue centres through dog training and help dogs in rescue centres by donating a percentage of the profits. A major part of my role was digital marketing.

· Used appealing visuals and strong copy to create paid social media ads that inspired action, attracted engagement and generated sales.

· Used Facebook Ads Manager to create and manage ads, track how well campaigns were performing and optimise content.

· Created compelling articles and videos for value exchange campaigns.

· Created targeted email campaigns that provided value to and resonated with the reader, built trust and converted into sales.

· Analysed lead information and used HubSpot CRM to group together leads of similar characteristics then enrolled them onto relevant automated email journeys.

· Built, maintained and optimised the website using Adobe Illustrator and Squarespace.

· Donated 10% of all profits to dog rescue charities in the UK and Portugal.

The focus of the business was to help keep dogs out of rescue centres through dog training and help dogs in rescue centres by donating a percentage of the profits. A major part of my role was digital marketing.

· Used appealing visuals and strong copy to create paid social media ads that inspired action, attracted engagement and generated sales.

· Used Facebook Ads Manager to create and manage ads, track how well campaigns were performing and optimise content.

· Created compelling articles and videos for value exchange campaigns.

· Used HubSpot to create targeted email campaigns that provided value to and resonated with the reader, built trust and converted into sales.

· Analysed lead information and used HubSpot CRM to group together leads of similar characteristics then enrolled them onto relevant automated email journeys.

· Built, maintained and optimised the website using Adobe Illustrator and Squarespace.

· Donated 10% of all profits to dog rescue charities in the UK and Portugal.

Company Director, Feb 2013 - Present Baywood Dog Training Ltd

Remotely managed a national team, expanding services and securing vital funding. Successfully established national dog training initiatives, enhancing owner engagement & canine welfare. • Remotely managed & collaborated with a national team of 10 dog trainers based in England. • Implemented development programs to enhance trainers' skills. • Boosted company growth through strategic area expansion & funding acquisition. • Secured financial support by creating & delivering compelling presentations. • Forged strategic partnerships with established pet businesses, enhancing service reach. • Donated 10% of all profits to dog charities in the UK and Portugal.

Responsible for the operational day to day running, sales, marketing, administration, bookkeeping and client management of the business. Running this business part time alongside other work commitments required excellent time management skills and duties included:

· Secured financial support for the expansion by creating and delivering compelling presentations to business funders.

· Managed team of five contractors based around the UK.

· Used HubSpot CRM to track sales, client status & create marketing emails.

· Developed and maintained a database of all contacts including clients, contractors and dog rescue charities.

· Built and maintained website using Adobe Illustrator, Canva and SquareSpace.

· Created & maintained contracts, guidebooks and terms & conditions.

· All bookkeeping, administration and budgeting responsibilities.

· Secured new and repeat clients by making sales calls, assessing their needs and recommending services.

Responsible overall smooth running of the business.

· Managed a team of 20 employees across 5 departments and 3 sites.

· Identified, attracted and converted people into prospects through outbound and inbound channels.

· Established, managed and maintained client relationships.

KEY ACHIEVEMENTS:

· Created a compelling tender submission and conducted an in person presentation that secured a contract with Mercedes Benz UK worth £500,000 annually.

· Company Director, Aug 2008 - Dec 2019 Spike's Commercial Services Ltd Led staff management, strategic planning and communication for a diverse team of 25 employees across 3 sites. • Line managed five department heads, achieving significant operational efficiency. • Recruited & trained employees, maintaining a skilled & adaptable workforce. • Introduced advanced analytics tool, increasing data driven decision making. • Fostered a collaborative work environment, promoting teamwork & open communication among employees across all three sites. • Conducted employee appraisals, set goals & ensured support, resulting in measurable performance improvements. • Designed & implemented the Workplace Well-being Strategy, fostering a collaborative culture, increasing diversity & improving staff retention rates. Developed annual plans, that considered any potential obstacles and developed strategies for if such events materialised.

· Served as the company’s first point of contact and making a professional first impression.

· Managed the offices of 5 departments across 3 sites.

· Meticulously planned projects that met clients needs, recruiting additional staff members when needed and collaborated with other companies to provide additional services required to complete the projects.

· Used Sage and online banking to process and pay wages for 21 employees.

· Conducted regular reviews and annual appraisals with 21 employees, set individual goals and ensured they were all supported while reaching targets.

· Identified HSE hazards, carried out risk assessments and ensured compliance with health, safety and fire legislation.

· Ordering all chemicals, equipment and stationery.

· Performing required COSHH assessments.

· Booked services and repairs for the buildings and equipment.

· Designed efficient onboarding and offboarding programmes.

· Planned all events including booking venues, caterers & entertainment.

· All bookkeeping duties including VAT returns, financial statements, processing invoices, receipts, payments and staff expenses.

· Booked training courses for company first aiders.

Key achievements

Reduced supply cost by 40% by sourcing new, quality suppliers and negotiating deals.

Designed and implemented the workplace wellbeing strategy which resulted in increased employee morale, reduced employee absences and lowered employee turnover.

Created a compelling tender submission and conducted an in person presentation that secured a contract with Mercedes Benz UK worth £500,000 annually.

· Designed an efficient onboarding programme that efficiently familirised the employee with the role in the company, their performance expectations and the culture of the team.

Responsible overall smooth running of the business.

· Managed a team of 20 employees across 5 departments and 3 sites.

· Identified, attracted and converted people into prospects through outbound and inbound channels.

· Established, managed and maintained client relationships.

KEY ACHIEVEMENTS:

· Created a compelling tender submission and conducted an in person presentation that secured a contract with Mercedes Benz UK worth £500,000 annually.

· Developed an offboarding programme that minimised disruption within the company, protected confidential company info and gained helpful feedback from the departing employee.

· Automated laborious processes that saved the company 5 hours a month during the payroll process.

Responsible for the overall smooth running of the business. An extremely varied role that required fast thinking decision making, excellent multitasking ability and exceptional written and verbal communication skills.

Responsibilities included:

· Managed the offices of 5 departments across 3 sites.

· Managed team of 21 employees.

· Conducted regular appraisals with 21 employees, set individual goals & ensured employees were all supported while reaching targets.

· Recruitment and training and created efficient onboarding and offboarding programmes.

· All bookkeeping duties including using QuickBooks to complete VAT returns, financial statements, process invoices, receipts, payments and staff expenses.

· Used Sage and online banking to process and pay wages.

· Identified HSE hazards, carried out risk assessments and ensured compliance with health, safety and fire legislation.

· Booked services and repairs for the buildings and equipment.

· Ordered all chemicals, equipment and stationery.

· Performed required COSHH assessments.

· Booked training courses for company first aiders.

· Served as the company’s first point of contact.

Key achievements:

· Reduced supply cost by 30% by sourcing new, quality suppliers & negotiating deals.

· Designed and implemented the Workplace Wellbeing Strategy.

· Created a compelling tender submission and conducted an in person presentation that secured a contract with Mercedes Benz UK worth £500,000 annually.

· Automated manual processes that saved the company 5 hours a month during the payroll process.